BCT+
MPF Academy
#APP development
#digital creative
#gamification
client
BCT
type
APP
year
2022
overview
We assist BCT+ to flip the script and make their app a fun and rewarding experience, something their customers will return to regularly.
The game was designed with their existing customers in mind, and to be enjoyed by everyone regardless of their familiarity with games. The experience is flexible enough to be enjoyed even with only a few minutes, and rewards also incentivised continued participation. Game coins could be accumulated through playing, to be used for purchasing items and decorating their own metaverse space in-app.
role
Planning, Art Direction, 3D Modeling, Gamification, UI/UX Design, Development
result
We designed the UIUX, created mascot, build all the 3D models in the game and develop he apps.
This campaign led to the increase in app downloads by over 50%, and managed to generate 72,000 app users in three months. Users were also highly engaged in the app, with around 50% of the users active. As a result, the campaign generated 15% interdental sales. Even more valuable is the fact that the launch generated 52 media coverages and gained 10,000 engagements on social media.
links
App Store
